Vishal Peripherals faced significant hurdles in transitioning to a digital retail transformation. Despite a strong offline presence, they lacked the technical readiness and strategic clarity required to establish a competitive ecommerce platform aligned with modern consumer behaviour, particularly among the gaming and tech-savvy demographic.

One of the most pressing challenges was the absence of technical expertise within the internal team. Without the knowledge to evaluate or implement the right ecommerce platform for computer peripherals, the company struggled to execute a scalable online infrastructure.

Their existing workflows were also unfit for ecommerce operations. From inventory management to returns and shipping logistics, inefficiencies across their processes hindered their ability to meet digital customer expectations. Without a robust retail automation framework, Vishal Peripherals risked falling behind in a rapidly digitising market.

Furthermore, the team had limited experience in digital marketing and customer acquisition. In an environment where SEO, social media presence, and paid campaigns are critical, the lack of a cohesive digital strategy resulted in poor visibility and underwhelming traffic to their online store.

Prior engagements with other IT vendors had failed to deliver results, eroding internal confidence and increasing hesitancy around investing further in digital infrastructure.

Compounding these issues was a significant cultural shift. The move from legacy retail to data-driven, customer-centric ecommerce demanded a radical mindset change both at the leadership level and across frontline staff. Embracing new technologies and agile thinking was a major leap outside the company’s core operating model.