Cookie Policy

Last Updated: May 23rd, 2025

This Cookie Policy explains how Versatile Commerce and our authorised service providers use cookies, advertising identifiers, and similar tracking technologies across our websites and digital platforms. These technologies help us deliver a secure, seamless, and personalised experience for users, while also supporting analytical and marketing efforts.

By continuing to use our site, you acknowledge the use of cookies in accordance with this policy. You can modify your cookie preferences at any time by accessing your browser settings or cookie control features on our website.

What are cookies? 

Cookies are small text files stored on your browser or device when you visit a website. They serve a variety of functions, such as enabling website functionality, facilitating user recognition, storing preferences, and gathering analytical insights. Cookies may be placed directly by Versatile Commerce (first-party cookies) or by third-party service providers acting on our behalf.

Other related technologies—including web beacons, pixels, local storage, and scripts—may also be used to perform similar functions.

What are advertising identifiers?

Advertising identifiers are unique, device-specific IDs used primarily on mobile devices and streaming media platforms. Examples include the Apple IDFA and Google Advertising ID. These identifiers are used to deliver advertising that is more tailored to your preferences and to assess advertising performance.

Why We Use Cookies and Tracking Technologies

We deploy cookies and similar technologies for the following purposes:

Essential (Strictly Necessary) Cookies: These cookies are fundamental to the operation of our websites and digital services. They enable core functionalities such as page navigation, secure login, fraud prevention, and enforcement of our Terms of Use. Without these cookies, the site may not function as intended.

Performance and Functionality Cookies: These cookies enhance the user experience by remembering user preferences, previously entered information, and choices you make during your session. They help us optimise usability and personalise content delivery.

Analytics Cookies: Analytics technologies collect data on how users interact with our website, such as pages visited, time spent on site, and click patterns. This information is used to improve website structure, content, and overall performance. These tools operate either as first-party or via third-party providers such as Google Analytics.

Advertising and Targeting Cookies / Identifiers: These cookies and identifiers track browsing habits across websites and devices to deliver advertisements more relevant to your interests—a practice known as interest-based or behavioural advertising. They also help us limit ad repetition, measure campaign effectiveness, and refine marketing strategies. These may be placed by Versatile Commerce or by authorised advertising partners.

Your Choices and Control

You have the right to control or restrict the use of cookies and advertising identifiers:

Cookie Preferences: You can manage your cookie preferences via your browser settings. Most browsers allow you to block or delete cookies entirely or selectively.

Ad Preferences: You can reset or limit advertising identifiers in your mobile device settings. For Apple devices, go to Settings > Privacy & Security > Tracking. For Android, go to Settings > Privacy > Ads.

Please note that disabling certain cookies may impact your experience, particularly with regard to personalised content or saved preferences.

Do Not Track Signals

Currently, our website does not respond to “Do Not Track” browser signals. However, you can still manage tracking preferences through your device and browser controls.

Changes to This Policy

We may update this Cookie Policy periodically to reflect legal, technical, or operational changes. The “Last Updated” date at the top of this page indicates the most recent revision. Continued use of our site signifies your acceptance of these changes.

For more detailed information on how we handle personal data, please refer to our Privacy Policy.